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Zilzar Joins to Boost Halal Trade, an initiative by the Halal Industry Development Corporation (HDC), is a comprehensive commerce directory portal, as well as a platform for halal merchants to sell, be it B2B, B2C, or C2C. It was launched on May 26th at the Berjaya Times Square Hotel, Kuala Lumpur, Malaysia.

Zilzar were among the ten e-commerce platforms that were brought under the umbrella of by HDC in an effort to promote and boost the halal trade.

According to Malaysia’s International Trade and Industry Minister Mustapa Mohamed, will help establish Malaysia as a halal hub for the e-commerce trade and is expected to generate a turnover of RM300 million within its first year of operations.

The minister also noted that the platform, which would be available in China, South Korea, Indonesia, and Singapore, would help bridge all Halal suppliers in the country and expand their e-commerce business.