Dato’ Siti Nurhaliza, one of Malaysia most iconic singer, is truly unlike any artist we have seen. She constantly strive to go further and higher, earning the admiration of fans and critics alike. Her beauty and success as a singer, songwriter, lyricist, record producer, and businesswoman makes her one of Malaysia’s most exciting and loved personalities. It is natural that, she would also make her presence felt in the world of beauty. In 2010, she introduced SimplySiti as her secrets to be shared with all the discerning women out there. SimplySiti quickly established itself as a Beauty Brand to be reckoned with after just 4 years. It has grown from strength to strength, offering products in Skincare, Makeup and Fragrance. Product innovation, trendy colours and the best of quality in its category have earned SimplySiti legion of loyal fans. SimplySiti has over 400 outlets in Malaysia with key retailers; Aeon, Aeon Big, Aeon Wellness, Guardian, Keluargaku, Royale Pharma, Sogo, Tesco and Watsons. The brand is available for online purchase and with selected digital trade partners. SimplySiti is poised to fly higher and go further in the years to come with many more exciting developments.