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Zilzar is the first global Business to Business (B2B) Halal e-Commerce platform connecting Buyers and Sellers. We were launched on October 29, 2014 during the 10th World Islamic Economic Forum in Dubai and the founders are Dato’ Vaseehar Hassan and Rushdi Siddiqui.

Zilzar is a combination of two words: ‘Zil’ is from Zillion and ‘Zar’ is from Bazaar, hence a marketplace ‘Connecting Halal Trade’ comprising of a large number of Buyers and Sellers who are product and service providers.

Zilzar has identified gaps for halal Buyers and Sellers in the Muslim Lifestyle Marketplace that include information gap, connectivity gap, community gap, access to market gap, integrity gap, and most urgently, a global platform gap for the entire ecosystem.

Zilzar hosts, facilitates, and monitors a SME driven eco-system based upon specific rules for halal consumption of food/beverage, cosmetics, pharmaceuticals, fashion, travel, agriculture and etc. Halal certification by the recognized certification bodies is strictly required to give Buyers a ‘peace of mind.’

Zilzar Life was rolled out on June 10, 2015 to uniquely connect content and commerce.  It is a content based website with a special focus on the multi-billion dollar verticals of Muslim Lifestyle Marketplace and it acts as a traffic feeder to Zilzar. The tagline for Zilzar Life is ‘Modern Muslim Lifestyle Portal’ as it captures content consumption of the digitally active Muslims.

Zilzar’s vision is to build and promote a global e-Commerce platform connecting SMEs with halal products and services that is projected to reach $5.8 trillion in year 2020*. 

*Based on the State of the Global and Islamic Economy Report 2015/16


The platform has been conceived by a team of experts from the field of Islamic Finance, Halal Industry, Technology & Payment with over 100 years of combined experience.

Dato’ Vaseehar Hassan bin Abdul Razak

Co-founder and Chairman

Dato Dr Vaseehar is Co-founder and Chairman of Zilzar. He is a banker with over 30 years of experience in Islamic, Investment and Commercial banking. His career went from Assistant Manager to Chairman of number of banks in Malaysia. He also served as the Chief Executive Officer of the Saudi Arabia conglomerate of Dallah Al Baraka’s Malaysian operations with interest in banking, real estate, plantations and healthcare.

He sat on the boards of various companies and financial institutions such as Bank Islam Malaysia Berhad, Utama Banking group and RHB Banking group which lent him with invaluable experience of dealing with people at various levels from operation to top management. It was during the merger negotiations of Bank Utama and RHB Bank that Vaseehar developed an interest in psychodynamics of human behavior which led him to graduate with two Master ‘degrees in organizational Psychology from INSEAD and HEC, France. Vaseehar also holds a Ph.D. in leadership from Vrije Universiteit, Amsterdam. In addition to being chairman of Zilzar, Vaseehar sits on the boards of several companies as Independent director. He also served on the advisory panel of World Islamic Economic Forum (WIEF). He is also a member of the International Society for the Psychoranalytic study of organizations(ISPSO), U.S.A. and serves on Harvard Business Review Advisory Council.




Safdar Khan

Group Country Manager Malaysia, Brunei,
Indonesia & Group Head: Islamic Payments,
Southeast Asia, MasterCard

Dato Seri Shaik Aqmal Allaudin

Executive Chairman of SAA Group of Companies,
Former Board Member of Efficient E-Solutions Berhad